Vision, Purpose and Values

We are committed to building a company that delivers long-term value, an organisation that has an affinity to the markets in which it operates, with sustainability and social responsibility as part of the fabric of the company.

With our Bulmers, Tennent’s and Magners brands, C&C has a long and rich history at the core of the company, augmented by continually evolving our offer to meet the demand of our consumers and customers.


To be the preeminent brand-led drinks distribution platform, serving the UK and Irish drinks market, generating stable margins, delivering strong free cash flow and returns for our shareholders.


Play a role in every drinking occasion, delivering joy to our customers and consumers with remarkable brands and service.

Our Behaviours Competitive Respectful Humble Open Our Values Respect people and the planet We bring joy to life Quality is at our core We put We are customer centric We collaborate through trust We keep it simple and remain agile We are fact based, data and insight driven We learn to improve Our Culture