Strategic Report - Business Model

Core Brands

Our three core brands: Bulmers, Magners and Tennent’s are intrinsically linked to the communities and manufacturing locations where they are produced and where their heritage was born. In addition to their local appeal, they are also desired internationally with critical acclaim.

Scotland’s favourite beer

Tennent’s is Scotland’s favourite beer, delivering share growth in the off-trade over the last 12 months.

Ireland’s No.1 Cider

Bulmers is Ireland’s No.1 cider, delivering share growth in the off-trade over the last 12 months.

No.3 Cider in the UK

Magners is the No.3 apple cider in the UK, delivering share growth in apple cider in the off-trade over the last 12 months .

The lasting appeal of these brands is underpinned by continued brand and marketing investment, where they have continued to evolve as consumer preferences and consumption habits have changed notably on the emergence of no and low % variants.

Complemented by super-premium and craft brands

The premium market segment continues to grow structurally as consumer demands evolve although this space is fragmented with the number of brands. C&C deploys a portfolio of super-premium and craft beers which meet this demand and coupled with our local and core brands provide a comprehensive range to meet customer and consumer preferences. Further innovation will strengthen these brands and will be complemented by exclusive distribution agreements and ‘equity for growth’ investments in leading craft brands.

Belgian beer

Heverlee is a premium Belgian Beer, which is endorsed by the Abbey of the order of Prémontré, in the town of Heverlee in Leuven.

Dublin lager

The Five Lamps Dublin Brewery was originally set up in early 2012 beside Dublin’s iconic Five Lamps. Its first beer, Five Lamps Dublin Lager, was launched in September 2012.

Italian lager

Menabrea is from Northern Italy and is matured gently in the perfect temperature of cave cellars for a taste of superior clarity. This pale lager is well balanced between citrus, bitter tones and floral, fruity undertones giving a consistent and refined flavour.

Craft Beer

A range of craft beer brands which includes Innis & Gunn, Scotland’s leading craft beer brand in which C&C recently made an ‘equity for growth’ investment in.

Craft cider

Orchard Pig craft ciders are full of Somerset character and scrumptious tanins found in West Country cider apples.

Other Owned & Agency

Local, niche and speciality brands as well as world premium brands such as Stella Artois, Becks, Budweiser and Corona.


C&C’s route-to-market platform occupies a fundamental role in the infrastructure of the UK and Ireland hospitality sectors.

Benefits for Customers
Benefits for C&C
Benefits for Suppliers

C&C gives its on-trade customers access to an unrivalled portfolio of local, premium and third-party brands combined with intimate product expertise and insight into evolving consumer tastes.

Route-to-market ownership broadens C&C into a multi-beverage business.

C&C provides a unique route-to-market platform for local and international brand owners, with unrivalled market access to over 34,000 licensed premises across the UK and Ireland.

With over 13,000 SKUs, C&C’s distribution platform provides a comprehensive “one stop shop” for licensed premises owners.

Ensures the Group participates in evolving consumer trends across multiple drinks categories.

C&C allies intimate knowledge of local and regional markets, with national coverage and economies of scale.

Our national distribution network and economies of scale provide unparalleled coverage, service and value to the benefit of our customers.

C&C’s distribution platform enhances market access and visibility for its brands.

C&C takes approximately 1 million orders per year across 13,000 SKUs generating unrivalled insight and data for brand-owners on the ever evolving consumer and customer trends.

C&C’s balance sheet ensures stability, certainty of supply and access to credit.

Route-to-market complements C&C’s portfolio of local champion brands.

C&C provides an open-access, stable platform to all brand-owners, large and small.


Drinks distributor on Island of Ireland

C&C has unrivalled size, scale and distribution reach across attractive on-trade drinks markets in Ireland and UK.

Drinks distributor in Scotland and GB

Our operational footprint can reach over 99% of the UK population on a next day delivery basis.

Southampton Crayford Bedford Grantham Wetherby Cambuslang Edinburgh Glasgow and Wellpark Dumfries Inverness Kintore Runcorn Birmingham Owned, stocked Owned, not stocked Third party Owned, third party operated Park Royal Bristol Fosse Launceston Boldon Cork Clonmel Borrisoleigh Kilkenny Galway Dublin Kells Donegal Culcavy