We aim to maintain open and positive dialogue with all our stakeholders. Our stakeholders are an important part of our operations and are referenced throughout this report. We have set out below details of who our key stakeholders are, and how we engage with them. For our Section 172 Statement, please see page 79.
Key Stakeholders
Our colleagues who work in our business
Area of Focus
- Health, safety and wellbeing
- Investment in learning
- Promotion of diversity and inclusion
- Recognition and careers
Why we engage
Our people are at the heart of our businesses and key to our ongoing success. We want our people to thrive in a fair and inclusive work environment.
How we engage
There are many ways we engage, including employee engagement surveys, employee forums with Non-Executive Directors, whistleblowing reports, online learning and informative and up-to-date employee communications.
The people who live in the local communities around our sites and operations
Area of Focus
- Fair employment and equal opportunities
- Local causes and issues
- Health, safety and wellbeing
Why we engage
To build trust by operating responsibly and sustainably, and addressing issues that are material to our communities. To provide training opportunities and support to local people currently not in education, training or employment.
How we engage
We operate local employment training programmes including, in Wellpark, the Tennent’s training academy, to develop local people to work in our sites and also to work in the local Community. We partner with local charities and organisations to raise awareness and funds to help local causes.
The people who drink our products
Area of Focus
- Staying ahead of changing consumer lifestyles and habits which impact how people want to drink
- Making sure that our beverage offer is sustainable and good for the planet
- Safe products and environments
Why we engage
On occasions when consumers choose alcohol, we want them to “drink better, not more”.
How we engage
Responsible advertising and marketing, active engagement and education to promote moderation and reduce the harmful use of alcohol.
Our partners who supply products and services
Area of Focus
- Product quality and authenticity
- Workplace health and safety
- Sustainable supply chain reducing our environmental impact and making positive contributions to society
- Innovation in creation of new brands
Why we engage
Working collaboratively to ensure our customers receive the best possible service and value for money. Identification of opportunities that offer profitable growth.
How we engage
We regularly communicate with our suppliers, and conduct formal supplier surveys, reviews and audits;
Investments in third party innovative and new brands.
Individuals or institutions that own shares in C&C Group plc or provide financing
Area of Focus
- Financial performance
- Strategic priorities
- Corporate governance
- Leadership and succession planning
- Executive remuneration policy
- Shareholder returns
- Environmental and social commitments and progress
Why we engage
Our philosophy is to engage in regular, open and transparent dialogue with our existing and prospective shareholders and lenders. We value their thoughts and opinions which are shared with the Board. The Board reviews the feedback and takes appropriate actions where necessary.
How we engage
We engage with our existing investors through one-to-one and group meetings, webcasts, presentations, conference calls and at our AGM. The Group Finance and Investor Relations Director holds responsibility for the investor relations programme, and the Group CEO and Group CFO dedicate significant time to engaging with our major shareholders. The Chair, other Board members and the Group General Counsel and Company Secretary also engage with our shareholders on other matters, such as Environmental, Social and Governance topics. We engage with lenders primarily though Group Finance and the Group CFO.
Our customers, who are experts in the products they buy and sell, as well as in the experience they create and deliver
Area of Focus
- Identification of opportunities that offer profitable growth, insights into consumer behaviour and trends, innovation, promotional support and merchandising and technical expertise
Why we engage
Our passion is to ensure we nurture mutually beneficial relationships that deliver joint value and the best outcome for all our consumers.
How we engage
We engage through the use of best practice sales analytics and technology to support our retailers, ongoing dialogue and account management support and physical and virtual sales calls.
Regional and national government bodies and agencies which implement and enforce applicable laws across our industry
Area of Focus
- Positive drinking programmes and impacts
- Wider sustainability agenda including human rights, environmental impacts
- Legal and regulatory compliance
Why we engage
To communicate our views to those who have responsibility for implementing policy, laws and regulations relevant to our businesses.
How we engage
Ongoing dialogue, collaboration on responsible drinking initiatives and promotion of moderation, strengthening industry standards and participation in governments’ business and industry advisory groups.